The Woodhull study on nursing and the media: Health care's invisible partner: Final report
Woodhull Study Advisory Group: Junior Bridge, Nancy Dickenson-Hazard, RN, MSN, FAAN, Jane Kirschling, RN, DNS, Shelia Ryan, RN, PhD, FAAN, Bill Watson, & Louise Woerner, MBA
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This important study analyzes 20,000 articles (2,600 health articles) published in 16 US newspapers, magazines and health trade publications in September 1997. Less than 1% of the articles in the magazines US News & World Report, Time, Newsweek and Business Week referenced a nurse. Similarly, nurses were referenced in less than 4% of the 2,101 newspaper health articles from 7 newspapers across the US.
The Woodhull Study on Nursing and the Media initiated an important dialogue for nurses and journalists to develop more effective communication channels with those they both serve: the American public. Nurses should help journalists obtain stories about the breadth and depth of nursing contributions in order to present a more comprehensive account of wellness and illness - including key roles that nurses play in today's health care system.
The research was commissioned by Sigma Theta Tau International, funded by Louise Woerner, chairwoman and chief executive officer of HCR (Health Care Resources), Rochester, NY and Washington, DC, and conducted by the University of Rochester School of Nursing.
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|Publisher||Sigma Theta Tau International|
|Citation||Sigma Theta Tau International. The Woodhull study on nursing and the media: Health care's invisible partner. (1997). Indianapolis, IN: Sigma Theta Tau International, Center Nursing Press. Retrieved from: http://hdl.handle.net/10755/624124|
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