Professional Identity in Nursing: Bridging the gap between nursing's professional identity and the profession's brand image

Abstract

<p>Professional Identity in Nursing is a “sense of oneself, and in relationship with others, that is influenced by characteristics, norms, and values of the nursing discipline, resulting in an individual thinking, acting, and feeling like a nurse.”</p>

<p>Webinar presenters will outline the persistent problems restricting nursing’s influence as expert leaders in their discipline. Research findings will be used to explain the dichotomy of nursing’s professional identity and its inconsistent brand image. Presenters will offer strategies for creating a preferred brand image for the nursing profession while cultivating a clear understanding of professional identity for nurses.</p> <p>Learning Outcomes:</p> <ul> <li>Explain the dichotomy of nursing’s professional identity and its inconsistent brand image</li> <li>Discuss threats to nursing as an influential discipline of health experts and leaders​</li> <li>Outline a comprehensive strategy to solidify the nursing profession’s external brand image while actively cultivating the internal professional identity of nurses.</li> </ul> <hr> <p style="color:#5e50a1;"><strong>Sigma Continuing Professional Development (CPD) Opportunity:</strong></p> <p>This webinar is eligible for CPD contact hours. CPD eligibility may end, but the attached file(s) and video embed in this item record are open, free, and permanently available to everyone.</p> <p>To receive your nursing continuing professional development (CPD) certificate for viewing this webinar, sign in to the Sigma eLearning platform using the links below. Once logged in, you will need to complete the course that has the same title as this item record. You will not need to watch the webinar again.</p> <ul> <li>Sigma members: <a href="https://freestonelogin.sigmanursing.org/?_ga=2.42374757.1554508662.1625600892-77843617.1625600891" target="_blank">Sign in here</a> to access your free CPD.</li> <li>If you are not a Sigma member, <a href="https://identity.sigmanursing.org/MarketplaceRegistration" target="_blank">create an account</a> to access your CPD, although a fee may be required. Interested in becoming a Sigma member? <a href="https://join.sigmanursing.org/" target="_blank">Learn more</a>.</li> </ul> <br> <p>If you need CPD-related assistance, email <a href="mailto:education@sigmanursing.org">education@sigmanursing.org</a>.</p> <p>Accreditation: Sigma Theta Tau International Honor Society of Nursing (Sigma) is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center’s Commission on Accreditation.</p>