Professional Identity in Nursing: Bridging the gap between nursing's professional identity and the profession's brand image

Abstract

<p>Professional Identity in Nursing is a “sense of oneself, and in relationship with others, that is influenced by characteristics, norms, and values of the nursing discipline, resulting in an individual thinking, acting, and feeling like a nurse.”</p>

<p>Webinar presenters will outline the persistent problems restricting nursing’s influence as expert leaders in their discipline. Research findings will be used to explain the dichotomy of nursing’s professional identity and its inconsistent brand image. Presenters will offer strategies for creating a preferred brand image for the nursing profession while cultivating a clear understanding of professional identity for nurses.</p> <p>Learning Outcomes:</p> <ul> <li>Explain the dichotomy of nursing’s professional identity and its inconsistent brand image</li> <li>Discuss threats to nursing as an influential discipline of health experts and leaders​</li> <li>Outline a comprehensive strategy to solidify the nursing profession’s external brand image while actively cultivating the internal professional identity of nurses.</li> </ul> <p></p> <p>This webinar is part four of a five-part series seeking to define professional identity and professionalism in the nursing discipline.</p>