Nursing: Calling for a shared vision: SigmaCast, Episode 10
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- Author(s)
- Details
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Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, Professor and Associate Dean, Innovative Partnerships and Practice at the University of Kansas School of Nursing; Kary Weybrew, MSN, RN, Campus Assistant Director at American Career College; Judi Wheatley Godsey, PhD, MSN, RN, Assistant Professor and Director of Nursing & Interprofessional Research Collaborative at Northern Kentucky University; Tom Hayes, PhD, Dean of the Williams College of Business at Xavier University Host: Matt Howard, DNP, RN, CEN, CPEN, CPN: Director of Scholarship Resources, Sigma
- Sigma Affiliation
- Not Applicable; Panel Presentation
- Contributor Affiliation(s)
- Sigma Theta Tau International, Indianapolis, Indiana, USA
This episode we will be discussing the need for professional identity and brand recognition in nursing when working with the public and other health care professionals. Differences in professionalism and professional identity in nursing will be discussed. Brand theory and strategic brand management for the nursing profession will be examined.
Episode Details:
Host: Matthew S. Howard, DNP, RN, CEN, CPEN, CPN: Director of Scholarship Resources, Sigma
Guest Speakers:
- Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, is a Professor and Associate Dean, Innovative Partnerships and Practice at the University of Kansas School of Nursing
- Kary Weybrew, MSN, RN, is a Campus Assistant Director at American Career College
- Judi Wheatley Godsey, PhD, MSN, RN, is a Assistant Professor and Director of Nursing & Interprofessional Research Collaborative at Northern Kentucky University
- Tom Hayes, PhD, is Dean of the Williams College of Business at Xavier University
Audio streams in order below as the files attached to this item record:
- SigmaCast- A Shared Vision 01- Professional Identity in Nursing
- SigmaCast- A Shared Vision 02- Brand Image
- SigmaCast- A Shared Vision - FULL
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| Type | Other |
| Format | Audio Recording |
| Evidence Level | N/A |
| Research Approach | N/A |
| Keywords | Brand Theory; Nurse Brand; Career Development; Professional Identity; Self-concept; Workforce Issues; Professional Boundaries; Nursing Ideals |
| Series | SigmaCast
: Episode 10 |
| Publisher | Sigma Theta Tau International |
| Date | 2020-07-08 |
| Version | Publisher’s Version |
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