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Nursing: Calling for a shared vision: SigmaCast, Episode 10
(Sigma Theta Tau International, 2020-07-08)
This episode we will be discussing the need for professional identity and brand recognition in nursing when working with the public and other health care professionals. Differences in professionalism and professional identity in nursing will be discussed. Brand theory and strategic brand management for the nursing profession will be examined. Episode Details: Host: Matthew S. Howard, DNP, RN, CEN, CPEN, CPN: Director of Scholarship Resources, Sigma Guest Speakers: Nelda Godfrey, PhD, ACNS-BC, RN, FAAN, ANEF, is a Professor and Associate Dean, Innovative Partnerships and Practice at the University of Kansas School of Nursing Kary Weybrew, MSN, RN, is a Campus Assistant Director at American Career College Judi Wheatley Godsey, PhD, MSN, RN, is a Assistant Professor and Director of Nursing & Interprofessional Research Collaborative at Northern Kentucky University Tom Hayes, PhD, is Dean of the Williams College of Business at Xavier University Audio streams in order below as the files attached to this item record: SigmaCast- A Shared Vision 01- Professional Identity in Nursing SigmaCast- A Shared Vision 02- Brand Image SigmaCast- A Shared Vision - FULL This item is part of a Sigma CNE course available to Sigma members only. The material is freely available in the Sigma Repository and anyone may access the files attached to this record and the audio streams linked below. For information on accessing the Sigma CNE course (separate from the Sigma Repository), please click here: https://www.sigmarepository.org/sigma-elearning-platform/. Upon entering the Sigma eLearning Platform, search for the keyword "Podcast"....